Print media has been known as one of the more vital aspects of any democracy. The importance of print media has risen to such an extent where it has been named as the fourth estate in democracy. In India, there has been an extensive history of print media throughout the nation. It has to be mentioned here that, in India, print media has spread its tentacles throughout the length and breadth of the country. one such media house will be the Sanjevani Kannada news paper.

In India, like most other democracies, the media tends to play a subtle anti-establishment role. However, it must be mentioned here, that despite of the high ideals of anti-establishment and becoming a constructive criticism to the government, the media now-a-days often becomes more obsessed with gaining more and more viewership. For many of the present day, new generation print media houses, the ideals of reporting an event in an objective manner takes second preference in comparison effort for gaining more and more audience.

There have been quite-a-few of the newspapers though, that have been able to continue one certain standard in publishing its news in a truly objective way. One of such media houses has been the Sanjevani Kannada news paper. This has been the newspaper which has continued its more or less objective journey for quite a long time. as a result, it has been able gathering that professional integrity where both the establishment as well as common readers respect this media house akin.

To tell you about the prominent facts about this newspaper, it has to be mentioned that this is the largest selling Kannada daily for a considerable time. records point out that with considerable following of audience, this media house has come out with numerous pathbreaking news coverage. Not only has the news coverage, this newspaper also played a vital role in introducing newer versions of technology in the world of print media. For instance, Sanjevani Kannada news paper is the first such where digital technology has been used by outdating the old style of production. This development resulted in a landmark phenomenon of almost all the print media houses started utilizing the technology. Other than this, the Sanjevani Kannada has also successfully implemented the system of latest version of communication network system in its production environment. Implementation of this type of communication system assisted in bringing in state of the art ways of communicating with the world in case of any emergency.

One of the more notable feats of this newspaper has been in the form of reaching the rural population in a major way. As has been observed by many current affairs commentators that almost all the print media houses of independent India, have been targeting the urban population ever since they came into existence. In all the cases, a huge chunk of rural population feels left out as no newspapers reached them for a considerably long time. while speaking of this newspaper, the commentators pointed out that it has reached majority of urban population through its competitive and modern and infrastructure.

Other than the above mentioned points, one comparatively more vital point will be the introduction of color schemes by this newspaper. According to surveys, the Sanjevani Kannada has been the first such news paper which was printed in color. Usage of color in any serious newspaper was completely rare. However, with the help of modern and constantly changing technology, this newspaper has provided that option of usage of color in the newspaper font. Not only that, this newspaper has also lodged the internet edition of its printed version. Keeping in sync with latest developments, the newspaper has also taken the help of PODCAST too, for transmitting its programs.

Above all these factors, the most advantageous one could be the fact that Sanjevani Kannada has been thankful enough to have some of the most courageous, enterprising and innovative people on board as their directors. These are the people that have constantly offered their wholehearted support to the efforts of the newspaper. With the time, this print media house has been able to spread its offices throughout the length and breadth of India. not only its home state Karnataka, but the rest of the country too, receives this newspapers in various edition. As per the recorded surveys, this print media house has a considerable number of circulation standing at almost one million.